There exist many business opportunities one can take advantage of. Launching a new themed product can be quite a task as it may take time before it is fully accepted in the market. Customers tend to be loyal to other existing products which have been in the market for a longer time. The main reason being their risk averseness. New entrants into the market have to employ many tactics to secure a market share for their products. One of the marketing techniques is coming up with themed products.
Advantages of themed products
Creates brand awareness fast
When you are out shopping, if you look keenly on the shelves you will see many new brands in the market. Most people never even take a second look at them as they already have a preference. Themed products make customers more curious about the product and wouldn’t mind giving it a try. If the product is appealing to them, they would want to buy it. Thus making appealing themes lures more customers than any other strategy
When you come up with a product idea, you may not know how potential customers may react to it. Thus the need to first produce a variety of themed products to give people a variety. It possesses a high risk if you produce one few products variety as people would get tired of it. The feedback can be able to give ways to improve the product and if it is positive give a go ahead for bulk production.
Changes customer perspective
When making a new product that already has existing alternatives in the market, one needs to take advantage of the loopholes existing products have. Customers may not be aware of the themed products but with proper marketing everything with pick up. Soon fans of themed products will be flocking and ask for orders from all corners.
Shows you have confidence in your product
Selling of themed products whether on a website or a physical shop, will show the high level of confidence you have for the products. This is because the reactions are instant. Most customers wouldn’t expect a lot of work to be carried out before producing a certain theme on all products. This is customization and is not just done anyhow. They will be more willing to try it due to your initiative.